“North East parents are being warned about the risks to their children from alcohol as a new campaign encourages them to delay the moment when their child first starts to drink.

It comes as new figures suggest parenting tactics aimed at creating a safer relationship with alcohol and introducing drinking at a younger age could actually be giving our children a taste for booze.

Balance is launching the What’s the Harm campaign in Alcohol Awareness Week (19-25 Nov) to raise awareness of Chief Medical Officer (CMO) guidance that an alcohol free childhood up to 18 is the healthiest and best option, and that if children do drink this should not be before age 15.”

Find more from Balance North East (November 2018, UK).

And vist campaign’s website HERE