“With the Sober October campaign, we want to create space for new habits and exciting discoveries. Based on the slogan “Drink Less – Discover More!” we question the strong alcohol norm to make us all reflect on our relationship with alcohol.”
“Visualize a month where you pause alcohol consumption. By saving energy, calories and money in your wallet, you can open new doors instead. Who knows, maybe you get stuck for something new? Maybe you’ll find yourself early on a Sunday on your way to a delicious brunch and want to make it a habit. In October, we are working to put ourselves, our well-being, in focus.”
Sober October app. “DURING OCTOBER, WE WILL CHALLENGE YOU EVERY WEEK.
Every week in October, a new challenge is presented in the app. If you perform the challenge of the week, you only need to confirm that you completed the task and submit a brief explanation of why you want to win on Saturday or Sunday. Then your result will be recorded and you will automatically compete for fine prices.”
Find the app from both App Store and Google Play.