A new campaign has launched to encourage parents and carers to talk about cigarettes, alcohol and drugs with their teenagers and each other in a bid to challenge widespread misinformation and myths. It can be difficult to talk about the harm caused by these substances, and the campaign aims to equip parents and carers with facts and ideas to help them talk calmly with their teenagers about the possible impacts of their lifestyle choices.

Developed by YMCA Right Here and Brighton & Hove City Council, Keep Calm and Talk encourages thoughtful conversations, and aims to increase knowledge and understanding and to support changes in behaviours.
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