“It all goes a bit sideways. Well, diagonally-downwards. Sit here Mark Jones. ‘Mannequin-you’ will see out the night.”
“FCB New Zealand has launched a new integrated campaign for The New Zealand Health Promotion Agency (HPA), which plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when ‘fun night out’, turns into ‘one too many’. What’s the point of an epic night out, if you’re too drunk to remember it?”
Read further from Campaign Brief
Campaign by The New Zealand Health Promotion Agency (HPA)
