“More than 90,000 people in Belgium have signed up for a month without alcohol, as this year’s Tournée Minérale gets under way.
Sales of alcoholic drinks fell by 15% during last year’s first edition, to the concern of the drinks industry trade body, Febed, and a study by the University of Ghent found those who took part in last year’s dry February changed their drinking habits for the better over the rest of the year.”
Read more The Bulletin
And from Tournée Minérale (by Foundation Against Cancer, Belgium)

Tournée Minérale from Sander Vandenbroucke on Vimeo.