“Several of the country’s top billed artistes for Carnival 2018, have joined with the Trinidad and Tobago Police Service (TTPS), to promote the message of responsible alcohol consumption in the run-up to and during the two day festival.
The ‘Wrong Mix-Alcohol & Lyrics’ component of the TTPS iRoadsafe Public Awareness programme, launched in 2015, draws on the tremendous influence and sway artistes appear to possess over music lovers and fete-goers, in encouraging the use of ‘designated drivers’ and discouraging the dangerous and illegal practice of ‘drinking and driving’. The artistes lend their voices to public service messages, which through an ongoing collaboration with television stations, local cable channels and radio stations, are aired to effect positive change in attitudes toward alcohol use.”
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