“As part of a joint fundraising and awareness campaign, MADD Canada and Uber are spreading awareness with a national public service announcement and the tragic testimony of a Toronto driver-partner. Throughout December, Uber gave Canadian riders the opportunity to thank drivers who dedicate their time to getting people home safely and pay it forward to MADD Canada. For every “Compliment” badge riders gave drivers via their app, Uber Canada donated $1 to MADD Canada, in an effort to raise up to $100,000.
“We’re completely overwhelmed by the number of Canadians who showed appreciation to their drivers while supporting MADD Canada’s fight to stop impaired driving,” said Adam Blinick, Director of Public Policy and Communications for Uber Canada. “These 100,000 thank you’s will go a long way in drawing awareness to MADD’s mission and helping recognize the important work that drivers are doing by providing a safe transportation alternative.”
The holidays fundraising and awareness initiative is part of a long-term partnership between MADD Canada and Uber Canada announced earlier in February 2017 with a common mandate to drive awareness and raise funds to help prevent impaired driving. Both organizations have also focused efforts to support regulatory reform that promotes greater access to ridesharing as a service that can meaningfully contribute to road safety.”
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