The network of partner organizations has now exceeded 80 organizations in 36 countries around the world, working together to raise awareness of FASD internationally.
In its previous three editions (2014, 2015, and 2016), the campaign was based on the concept, created by Fabrica, the Benetton group’s communication research center, of a baby inside an alcoholic drink (baby in bottles, 2014, and “baby cocktail”, 2015 and 2016). This year, a new visual component was developed. It consists of a drawing, which was created by the Italian artist, art director, satirical author, Beppe Mora.
The campaign is coordinated by the Local Health Authority no.2 “Marca Trevigiana” (Veneto Region, Italy), which offered consultancy for the social marketing strategy and evaluation, basing on the experience of the project “Mamma Beve Bimbo Beve.”
For further information: www.tooyoungtodrink.org