What is Cricket Australia selling its millions of young fans?

The summer sporting season is now in full swing and our Booze Free Sport campaign has its sights set on Cricket Australia.
Just look around at all the alcohol promotion and consider, what is Cricket Australia selling its millions of young fans during the Victoria Bitter One Day International series?
With Victoria Bitter as the official beer of the Australian Test team and Hardys as the official wine, alcohol will again feature more prominently than all the cricket stars from Australia or Pakistan, regardless of how well they perform with bat or ball.
Find more from Foundation for Alcohol Research and Education (FARE) Australia.

What is Cricket Australia selling its millions of young fans? from FAREAustralia on Vimeo.

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