As the chosen young person’s drug and alcohol charity for Bury, Rochdale and East Lancashire, we wanted to launch a national campaign aimed at combating the issues associated with drug and alcohol abuse among many young people in the UK.
Our Don’t Be a Zombie campaign plugs a key communication gap – a lack of online platforms to engage and educate young people about the effects of drugs and alcohol.
After carrying out research we decided to create a microsite that was:
# Mobile-friendly, meaning it can be easily viewed on mobile devices
# Highly creative, interactive, fun and engaging
# Creditable to young people and encourage them to actively talk with their peers strengthening its message and purpose.