Try a month with one less sin. No alcohol, for January, for Cancer Research UK.

This animated ad from CRUK shows us that although Dryathletes are giving up booze for January, they are still getting up to all sorts of fun. Not drinking for a month is simply removing one vice temporarily from life. In fact, it’s a good excuse to really push the boat out and make January even more colourful by unleashing your hidden pleasures!