Stop the normalization of drugs is a campaign with a clear message: we need a drug policy that prevents and protects—not one that normalizes use. While most young people still abstain, data from both the Norwegian Institute of Public Health and EMCDDA show increasing use of cannabis and cocaine, especially among young men. When something is no longer prohibited, it’s often seen as less dangerous—and the threshold to try it becomes lower. A ban on drugs makes it easier for young people to say no and acts as a clear boundary that helps keep use low and harm reduced.

This is not about punishment—it’s about prevention. Early detection makes it possible to help young people before problems escalate. The police need a clear role in this, not to punish, but to support early intervention and referral to follow-up services. There’s already a concerning gap between rising drug use and the falling number of cases referred to health services—a direct consequence of the police having fewer tools to respond. Do we really want a situation where young people in need are not being identified and supported?

Prevention is humane, effective, and affordable. We need a national strategy that strengthens cooperation both locally and nationally, ensuring that children and youth are met with the right support at the right time. Examples like the Icelandic model show that structured prevention, strong parental involvement, and meaningful leisure activities produce real results. Norway already has good tools in place, such as the SLT cooperation between municipalities and the police, but these need to be expanded. Young people need more than just information—they need belonging, support, and adults who are present and engaged in their lives.

The campaign is backed by several organizations, including IOGT Norway, Juvente, and the Norwegian Drug Prevention Association. They all share a belief that progress is possible—we can do more of what works. A clear legal framework is part of the solution, not a barrier. At the same time, those struggling with substance use must receive care and support, not punishment. A balanced drug policy distinguishes between prevention and treatment—placing dignity and safety at the center.

Find more from www.rusfornuft.no (Norway, 2025)