In a recent study, Oxford Brookes University researchers discovered a concerning connection between alcohol consumption and an elevated risk of breast cancer. Even moderate alcohol intake was found to increase susceptibility among women aged 40-65. The study, involving 310 women and one man in surveys, 33 women in focus groups, and 12 women in workshops, aimed to shed light on effective awareness and support strategies.

Tailoring Messages for Impact

To address the question of how to raise awareness, the researchers identified three distinct groups with varying preferences for messages:

1. Hard Hitters: Prefer graphic images and impactful messages.
2. Storytellers: Relate better to health information through personal experiences.
3. Doubters: Skeptical about health campaigns, attributing cancer to luck.

Infographics tailored to each group were created, inviting feedback for further refinement.

Strategies for Change: Reducing Alcohol Consumption

The study also explored effective tools for women looking to reduce alcohol consumption, highlighting the following popular strategies:

1. Substituting Alcohol Products: Success found in non-alcoholic alternatives.
2. Goal Setting and Celebration: Motivation through setting and celebrating achievable goals.
3. Exploring Personal Strengths: Shifting focus to values beyond alcohol consumption.

Empowering Informed Choices

Oxford Brookes University’s findings emphasize the need for targeted approaches in awareness campaigns and support initiatives. By recognizing diverse preferences, the study aims to empower individuals to make informed lifestyle choices, contributing to a healthier and more aware society. Crafting messages that resonate with each group is crucial in fostering support for those seeking positive changes. Oxford Brookes is leading the way towards a healthier future, addressing the risks of breast cancer through personalized and inclusive strategies.

Find more from Oxford Brookes University (UK, 2024)