“Conversations about alcohol use can be hard. We get it. But many of us don’t know about the risks that come with drinking even a small amount. This campaign aims to change that.

We’re here to give you evidence (aka “the proof”) to help you make informed decisions about drinking alcohol.

We now know that even a small amount of alcohol can be damaging to health. That’s why if you drink alcohol, it’s better for your health to drink less.”

Find more from The Proof (Canada, May 2023) by BC Cancer and British Columbia’s Ministry of Health.