“The J1 social media campaign is a joint campaign between RSA, USIT and An Garda Síochána to highlight the consequences of getting a drink or drug driving conviction.
The aim of the campaign is to help our audience understand what is at stake if they drive after taking alcohol or drugs. For a young audience who have less life experience the possibility of death and the risk of injury appear less likely.
For this campaign we juxtaposed the footage we have of an isolated Irishman left at home, with that of his friends, who are away on the adventure of a lifetime, in the USA.”
Read further from RSA Ireland (Ireland, October 2022)