“Wake Up is here to encourage and inspire you to think about your drinking habits and enjoy alcohol safely. We want to motivate you to ‘Wake Up’ to a healthier you and embrace life without the hangover.

Wake Up features real stories from North Yorkshire people about how and why they manage their alcohol intake.

Our campaign is based on research about drinking habits in North Yorkshire as well as the opinions of local people.”

Visit Wake Up (UK, February 2020)