“The Baker-Polito Administration today kicked off an impaired driving campaign designed to reach men age 18 to 34, who are the most likely to be behind the wheel in impaired driving crashes. The campaign, titled “Wisdom,” was informed by focus groups made up of cannabis and alcohol users and conducted by the Executive Office of Public Safety and Security’s (EOPSS) Office of Grants and Research (OGR). The feedback was used to create TV spots featuring interviews of real people who were willing to share their perceptions about driving after consuming cannabis, alcohol, or other drugs.

“The height of the summer travel season is an opportunity for us to remind motorists about the dangers of impaired driving,” said Governor Charlie Baker. “Research and data show that many people do not understand or believe the link between using marijuana and impaired driving, so this campaign is designed specifically to address these myths.”

“People may think they can drive safely using cannabis, alcohol, or other drugs – but the research just doesn’t support it and we want to make sure everyone is staying as safe as possible,” said Lieutenant Governor Karyn Polito.”

Find more from Highway Safety Division (USA, August 2019)

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