Boys without alcohol is a campaign of the Argentine Advertising Council, which has a single objective: to make parents aware that early alcohol consumption damages their health. Forever.

For its realization it was counted on the advice of different social organizations specialized in the matter. All the pieces, from the television spot, to the graphics and the radio, seek to awaken the reflection of adults and highlight the importance of their participation in the resolution of this serious problem.”

Find more from www.chicossinalcohol.org.ar (Argentina, March 2018)