Mothers Against Drunk Driving (MADD Canada) and Uber Canada today (November 30, 2017) announced a joint fundraising and awareness initiative promoting safe and sober driving during the holiday season.

As part of the initiative, MADD Canada also unveiled its latest public service announcement, with its overarching message—No mom should have motherhood taken away—this new PSA encourages viewers to consider how their decisions have a lasting impact on those closest to them. MADD Canada reminds viewers to make a responsible choice.

“This PSA shows the profound impacts that choosing to drive impaired can have on the ones we care about,” said MADD Canada Chief Executive Officer Andrew Murie. “Having safe, convenient and accessible transportation options is critical, which is why we are so excited to partner with Uber to help reinforce this important message.”