“Drunk driving is not a new problem. When ICICI Lombard decided to tackle this problem for their Road Safety Week initiative, we knew that to make any sort of a difference, we would have to do something extremely relatable and yet something that would stand out from the other work done on the subject.”
Drunk driving accidents claim in India close to 8 lives every day. While people may not know the exact number, they are more than aware about just how dangerous drunk driving could be.
Read more from ETBrandEquity