A graphic advertisement which shows how alcohol is absorbed into the bloodstream, increasing the risk of cancerous cell mutations in the liver, bowel and throat, has been found to be the most effective alcohol education advertisement internationally, according to a new study.
The study, published in British Medical Journal Open, tested 83 alcohol education advertisements from around the world and found that Western Australian advertisement ‘Spread’ was most likely to motivate drinkers to reduce their alcohol consumption.
The advertisement demonstrates that alcohol is carcinogenic, which Cancer Council Victoria CEO Todd Harper said is still widely unknown in the community.
Read further from Cancer Council Victoria
Research “Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults: an advertisement response study“