Powerful Australian cancer and alcohol advertisement ranked best in the world


A graphic advertisement which shows how alcohol is absorbed into the bloodstream, increasing the risk of cancerous cell mutations in the liver, bowel and throat, has been found to be the most effective alcohol education advertisement internationally, according to a new study.
The study, published in British Medical Journal Open, tested 83 alcohol education advertisements from around the world and found that Western Australian advertisement ‘Spread’ was most likely to motivate drinkers to reduce their alcohol consumption.
The advertisement demonstrates that alcohol is carcinogenic, which Cancer Council Victoria CEO Todd Harper said is still widely unknown in the community.
Read further from Cancer Council Victoria
Research “Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults: an advertisement response study

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s