“Campaign which aims to highlight a behavior that many unfortunately probably recognize – drunk people who do not help to create a good atmosphere, but instead creates an unpleasant and insecure atmosphere in the stands. We want the films to make people reflect on the role of alcohol has been associated with football.”
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The aim of the initiative is to create such a positive soccer experience for as many people as possible by reducing the proportion of intoxicated people at football games and to change the attitude to alcohol in football.
Campaign run by IQ