Why let drink decide

The campaign by the Department for Children, Schools & Families (UK, 2009) has two TV spots which aim to highlight the fact that many parents don’t proactively speak to their children about the dangers of alcohol, perhaps because the danger is not seen as important as other concerns – drugs, strangers, underage sex etc.
More info: http://www.marketingweek.com/2010/01/14/government-campaign-to-get-families-talking-about-alcohol/

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