Campaign reminds British Columbians that alcohol and boating don’t mix

As the first long weekend of the summer season arrives, BC Liquor Stores and The Community Against Preventable Injuries (Preventable) are joining forces to remind British Columbians about how dangerous prevailing attitudes around mixing alcohol with boating can be.A joint campaign will see 15 marina ice coolers in high-traffic marinas around the province wrapped with an image of an overturned boat and the message: “If you think drinking and boating is a good mix, have a word with yourself.” Posters with this message will be featured in BC Liquor Stores throughout the province in July.

The goal of the campaign is to shift public attitudes toward drinking and boating. Drinking and boating is illegal, extremely dangerous and can lead to fines and/or imprisonment.Read more: https://news.gov.bc.ca/releases/2016SBRT0023-000775


Watch the clip: https://youtu.be/NQGsoHtNtLY

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s