As the first long weekend of the summer season arrives, BC Liquor Stores and The Community Against Preventable Injuries (Preventable) are joining forces to remind British Columbians about how dangerous prevailing attitudes around mixing alcohol with boating can be.A joint campaign will see 15 marina ice coolers in high-traffic marinas around the province wrapped with an image of an overturned boat and the message: “If you think drinking and boating is a good mix, have a word with yourself.” Posters with this message will be featured in BC Liquor Stores throughout the province in July.

The goal of the campaign is to shift public attitudes toward drinking and boating. Drinking and boating is illegal, extremely dangerous and can lead to fines and/or imprisonment.Read more: https://news.gov.bc.ca/releases/2016SBRT0023-000775

Watch the clip: https://youtu.be/NQGsoHtNtLY