Santa Lucía de Tirajana has launched the tenth edition of its Carnival prevention campaign, “Que el alcohol no te disfrace”, aimed at reducing alcohol use among young people, delaying the age of drinking initiation, and promoting condom use to prevent sexually transmitted infections and unintended pregnancies. According to the municipality, the campaign is being carried out through local shops along Avenida de Canarias, as well as through municipal social media and communication channels. Over the years, it has become an established part of the municipality’s community health work during Carnival.

The campaign is led by the Town Hall’s Unit for Health Promotion and Addiction Prevention and, as in previous years, involves cooperation with the Youth Department and the Association Friends Against AIDS (ACES). This year, the Equality Department has also joined the initiative and will distribute 3,000 condoms during the Carnival parade through the Punto Violeta, adding a stronger focus on STI prevention, healthy relationships, and safer festive spaces. The campaign also includes work with third-year secondary school students, a preventive video competition, radio spots, television and social media outreach, and posters placed along the parade route. A public display on Avenida de Canarias carries the message: “Not a single drop of alcohol for minors, Carnival 0.0”.

The municipality says it is concerned that alcohol remains one of the most commonly used substances among students aged 14 to 18, with the average age of initiation around 14, and that risky drinking often takes place in festive settings such as Carnival. It also points to a steady increase in sexually transmitted infections and a significant decline in condom use among young people in recent years. Against that background, the campaign reflects a continued local commitment to responsible celebration, where fun is not linked to early alcohol use or other risky behaviours. After ten years, “Que el alcohol no te disfrace” is presented not only as a campaign, but as a long-term investment in prevention, cooperation, and shared community responsibility.

Find more from Santa Lucía de Tirajana (Spain, March 2026)