In February 2026, the Ministry of Health Botswana released a public awareness campaign addressing alcohol and drug abuse. The message is direct and uncompromising: substance use can cost far more than money. Through personal testimonies, the campaign highlights how alcohol and drugs can derail education, destroy careers, damage relationships and lead to lasting health consequences.

The stories underline how quickly situations can escalate, from what seems like a harmless night to outcomes that permanently alter lives. Loss, illness, family breakdown and deep regret are presented not as abstract risks, but as lived realities. The campaign makes it clear that alcohol and drug abuse is not only an individual issue, it affects families and entire communities.

At the same time, the initiative points to responsibility and support. It encourages people struggling with alcohol abuse to seek psychological help, stresses the role of parents in educating young people about consequences, and warns against peer pressure and drink driving. The overall message is simple: prevention, honest conversations and timely support can prevent harm before it becomes irreversible.

Find more from Ministry of Health Botswana (Botswana, February 2026)