Hello Sunday Morning has launched a new alcohol awareness campaign in regional South Australia, aiming to raise awareness of drinking risks and support healthier attitudes towards alcohol. The “Drink Less. Do More.” campaign focuses on how alcohol can affect both physical and mental health, while offering practical ways for people to make informed choices.

Targeting adults aged 25 to 54, the ads reframe familiar drinking phrases into a more positive and healthier narrative, encouraging people to reflect on their decision to drink. The campaign also directs audiences to download the Daybreak App, which includes resources, chat groups, and a drink tracking feature to support alcohol reduction.

The rollout has been developed with ongoing input from an advisory group made up of local community groups, drug and alcohol service providers, cultural organisations, and health networks. Preventive Health SA Acting Chief Executive Melissa Bradley said the investment in regional areas is about ensuring “every person, no matter where they live, deserves access to the tools that help them live safer, healthier lives,” describing the approach as practical, culturally grounded, and evidence-based.

Recent data highlights why the issue matters in South Australia. According to the 2022–2023 National Drug Strategy Household Survey, over 32% of South Australians aged 14 and over reported drinking more than 10 standard drinks per week, or more than four in a single sitting at least monthly, which is higher than the national rate of 30.7%. Hello Sunday Morning CEO Dr Nicole Lee said the campaign avoids fear or shame and instead focuses on what people can gain from drinking less, “better physical health, clearer thinking and a better quality of life,” and supports the state’s Alcohol and Other Drug Strategy 2025–2030 goal of reducing weekly heavy drinking among adults from 24% in 2023 to 20% by 2030.

Find more from Hello Sunday Morning (Australia, January 2026)