CancerCare Manitoba’s new “Cancer loves alcohol” campaign message uses a bold, slightly playful tone to make a serious point: as research evolves, the link between alcohol and cancer is becoming harder to ignore. The campaign highlights that going alcohol-free helps, and that while eliminating alcohol is the best way to reduce risk, even cutting down to 1 to 2 drinks per week can help lower your chances of developing cancer.

It also spells out what this risk can look like in practice. Drinking alcohol increases the risk of at least seven cancers, including breast, colon, rectum, mouth and throat, liver, esophagus, and larynx, and the risk increases with more alcohol. The campaign adds a Manitoba-specific estimate: if all Manitobans stopped drinking alcohol today, over 100 cancer cases per year could be prevented.

Alongside the warning, the campaign offers simple ways to reduce intake, like choosing alcohol-free alternatives (including “near beer”), setting weekly and daily limits, drinking water after each alcoholic drink, sticking to standard drink sizes, and leaning into drink-free hobbies. It also points to wider benefits beyond cancer prevention, including higher energy, better sleep, improved mental health, and a lower risk of heart disease and high blood pressure.

Find more from https://www.cancercare.mb.ca/screening/landings/alcohol (Canada, 2025)