Ahead of the end-of-year holidays, France’s Sécurité routière launched its annual December campaign to remind people of one simple rule: you don’t let someone you care about drive after drinking. This year, the message was carried by 33 well-known TV and radio voices, including four major TV hosts, Grégoire Margotton (TF1), Cyril Feraud (France TV), Astrid Bard (Canal+) and Juju Fitcats (M6).

The campaign film is set in a cosy festive atmosphere, where a post-it guessing game is coming to an end. The last guest tries to guess the character on their forehead, helped by the four presenters, until they finally realise the answer is “the one who doesn’t drive.” The idea is direct: when friends notice someone has had too much to drink, they step in firmly but kindly. The campaign also highlights the scale of the problem, in 2024, 29% of fatal accidents involved a driver under the influence of alcohol, and this rose to 48% at night.

Produced by Idz Prod (the production company behind Kaizen, the documentary following YouTuber Inoxtag’s Everest project), the campaign was broadcast from 14 December on TF1, France TV, Canal+ and M6, and made available on video-on-demand from 15 December. It was also supported by three short digital clips built around a playful question: what’s your preferred way to stop a friend from driving, a Lord of the Rings marathon or a 2,000-piece puzzle, a 2000s blind test or giant Mario Kart, an astrology debate or embarrassing school memories? The point stays the same in every version, any way works, as long as the person who has drunk too much does not get behind the wheel.

Find more from Sécurité routière (France, December 2025)