Fundación Línea Directa, Cepsa and AESLEME launched the Christmas road safety campaign “Estas Navidades, ni una gota de alcohol al volante” (“This Christmas, not a drop of alcohol at the wheel”) in Madrid on 18 December 2015. The idea is simple and blunt, remind drivers that alcohol and driving are “totalmente incompatibles”, and that the safest level of alcohol behind the wheel is zero.

As part of the campaign, the organisations distribute 5,000 breathalysers to drivers, delivered by AESLEME volunteers, at Cepsa service stations in four Spanish cities, Madrid, Barcelona, Valencia and Seville. The breathalysers are handed out at stations “de mucho tránsito” to encourage drivers to check themselves and think twice before getting back on the road after holiday meals and celebrations.

Their press release frames this as a response to a stubborn problem that people already know about, but still downplay in practice. It points to DGT data indicating that alcohol is present in a large share of fatal traffic accidents (between 30 percent and 50 percent), and notes that offences against road safety linked to driving under the influence increased by 9 percent in the previous year, which the text links to almost 5,000 convictions. The message is meant to cut through the usual seasonal excuses: “Si bebes, no conduzcas.”

Each partner leans into a different piece of the same argument. Francisco Valencia (Fundación Línea Directa) describes drink driving as a “pending assignment” for public awareness, Santiago Ruiz (Cepsa) underlines the company’s aim to contribute to road safety through action in a high travel period, and Mar Cogollos (AESLEME) stresses the human cost, including spinal cord injuries and life-changing consequences from a single crash. Put together, the campaign tries to make one decision feel non-negotiable during the holidays, getting home safely is not luck, it is a choice.

Find more from Fundación Línea Directa (Spain, December 2025)