The new One Less campaign makes a simple point. Every drink counts. Alcohol is linked to more than 200 health risks, from heart problems and high blood pressure to dementia and several cancers. The campaign encourages people to consider having one less drink, either on a single occasion or over time, as even small reductions can improve health, quality of life and safety.

The campaign highlights both short term and long term benefits. Immediate gains can include better sleep, improved mental health, healthier skin hydration and easier weight management. Over the long term, drinking less lowers the risk of dementia, reduces blood pressure, supports heart health, reduces cancer risk and decreases several health risks for women. It also reminds people that alcohol is unsafe in several situations, such as pregnancy, driving, taking certain medications, living with specific medical conditions or being in recovery.

One Less also points people toward practical support. VT Helplink offers free and confidential help at any time of day. Alcohol Screening provides a quiz to help people understand their drinking. CDC’s Drink Less. Be Your Best. offers additional tools. The campaign notes that phone apps can help track alcohol use and support people who want to reduce or stop drinking.

Find more from Vermont Department of Health (USA, 2025)