The Iowa Department of Health and Human Services has launched a campaign reminding residents that even small amounts of alcohol can increase cancer risk. In Iowa, rates of alcohol-related cancers and binge drinking remain among the highest in the United States, yet many people are unaware of the connection. The campaign’s message is simple and relatable: you can still enjoy life’s good moments—stories, laughter, and time with friends, while choosing to drink less.
Through the Your Life Iowa platform, the campaign offers practical tools and support for anyone affected by problem drinking. Nearly one in five Iowans report binge drinking, and Your Life Iowa provides screening tools, confidential guidance, and resources for individuals and families. It also addresses alcohol’s impact on the brain and body, highlights warning signs of misuse, and tackles stigma by promoting compassion and understanding in conversations about alcohol use.
A key focus of the initiative is education, especially about the underestimated link between alcohol and cancer. By encouraging people to reflect on their drinking habits, talk openly with loved ones, and access professional help when needed, the campaign promotes healthier communities across the state. Recovery is possible for everyone, and small changes, like drinking less, can make a big difference for both individual and public health.
Find more from Iowa Department of Health and Human Services (USA, October 2025)
Alcohol Awareness 