With youth in Wellington County, Dufferin County, and the City of Guelph spending more time on screens and facing growing risks from vaping and cannabis use, a new campaign called Choices Rewired aims to help parents and guardians better understand what drives these behaviours, and how they can make a difference. The campaign highlights that over half of local youth exceed the recommended screen time, 43% report being distracted by screens, and 1 in 6 high school students report vaping or using cannabis. To address these issues, Choices Rewired encourages parents to follow three key strategies: Observe, Engage, and Lead, simple but powerful steps to support healthier habits and open communication at home.

Excessive screen use among youth has become a major concern in the region. The Well-being and Health Youth (WHY) survey shows that 86% of high school students spend more than three hours per day on screens, far above the recommended two-hour limit. Beyond the hours spent, the consequences are serious: sleep disruption, academic struggles, mental health issues, and increased exposure to cyberbullying and social pressures. For many, problematic screen use stems from stress, peer influence, or loneliness, while digital platforms’ addictive design keeps them online longer. Parents are encouraged to notice these patterns, set boundaries, and model balanced digital habits themselves.

The campaign also sheds light on substance use among local youth. According to the WHY survey, vaping and cannabis use are common, with concerning trends even among younger students. Early drinking has risen sharply, and teens who binge drink or vape often report weaker family connections. The message is clear: substance use can carry serious risks, from nicotine addiction and impaired brain development to social withdrawal and poor school performance. Choices Rewired empowers parents and guardians with tools and guidance to start honest conversations, recognize warning signs, and lead by example—helping their youth make safer, more informed choices in a challenging environment.

Find more from Choices rewired (Canada, 2025)