On 26 September 2025, MHF will highlight Traffic Sobriety Day across the country – this year in close collaboration with Bilprovningen at stations throughout Sweden. The aim is to shine a light on the people affected by drink-driving and to mobilise more people to act against alcohol and drug influence in traffic.

Two children in reflective vests stand on a road making a stop signal.
Campaign image for Traffic Sobriety Day 2025 #don’tdrinkanddrive Photo: Tobias Olsson (MHF)

Every week at least one person dies, completely unnecessarily, in drink-driving related accidents – and more than a thousand are seriously injured. Behind these numbers are families whose lives are changed forever. Traffic Sobriety Day is a reminder of the seriousness, but also of what we can do: not drive under the influence – and dare to tip off the police if you suspect someone is driving impaired.

Why Traffic Sobriety Day is needed
“We bury more than one person a week because of drink-driving.” This involves both alcohol and drug-related driving.
Day-after problem: Driving ability can be reduced by about 20% the day after drinking alcohol – even when you “feel sober.”
Civil courage saves lives: If you suspect drink-driving – tip off via polisen.se or call 114 14, or 112 if there is an immediate danger.
Quote (MHF): “The worst thing you can encounter on your way home is not a police check – but the risk that someone is driving impaired and injures or kills. Our message is simple: drive sober, think about the day after, and dare to tip off the police. No one should die from drink-driving.”

What happens on 26 September
Nationwide presence: MHF and Bilprovningen highlight Traffic Sobriety Day at stations around the country with information activities for visitors.
Local involvement: MHF members will be present in several locations to draw attention to the day.

Editorial hooks & local angles
The “day after” angle: How do late nights affect weekend traffic in your municipality? Interview Bilprovningen staff and/or local MHF representatives.
Civil courage in practice: How to make a proper tip-off, step by step, and why it saves lives.
Victims and relatives: Traffic Sobriety Day was founded to draw attention to those affected. Local voices touch and engage.

About MHF and Traffic Sobriety Day
Traffic Sobriety Day was established in 2002 and is an annual manifestation for sober driving where MHF, partners and volunteers highlight the consequences of drink-driving and what can be done to prevent them. The 2025 day falls on 26 September with the theme #don’tdrinkanddrive.

Find more from https://www.mhf.se/trafiknykterhetensdag/ (Sweden, September 2025)