The latest Kurzgesagt video, “Alcohol is AMAZING,” offers a sweeping and thought-provoking exploration of alcohol’s double-edged role in human society. With their signature clarity and accessible animation, the creators break down not just the biological impact of alcohol, but also its deep cultural resonance. While alcohol is woven into the fabric of celebrations and nearly all social rituals: easing conversation, reducing inhibition, and helping people bond, it comes at a profound societal cost. The video draws attention to alcohol’s role as the most damaging legal substance worldwide, responsible for millions of deaths and injuries each year, and highlights its connection to a wide range of chronic diseases, mental health issues, and social harms.
What makes the analysis so compelling is Kurzgesagt’s refusal to fall into moral panic or simplistic villainization. The video candidly acknowledges that, for billions, alcohol genuinely enhances moments of connection and joy, serves as a social lubricant, and has historically brought communities together. Yet, it asks viewers to reflect critically: is this tradeoff worth it? Even moderate consumption, it notes, increases risks for cancer, dementia, and premature death, and the video powerfully communicates just how much of this damage is normalized or hidden from view. With strong references to global statistics and public health research, the presentation succeeds in drawing a bigger picture, alcohol is both a pillar of human sociality and a quiet epidemic.
For anyone interested in public health, social policy, or simply understanding why drinking is so pervasive despite its harms, this video is essential viewing. For more context, the creators have provided a list of references and further reading alongside the video – making it both a starting point and a resource hub for anyone who wants to dig deeper.
Find more from Kurzgesagt – In a Nutshell (August 2025)