Underage drinking is a persistent public health problem that continues to put young lives at risk. In the United States, the legal drinking age of 21 exists for a reason: to protect teens from the serious health and safety consequences of alcohol. Most alcohol-related deaths among teens are not caused by traffic accidents but by homicide, suicide, poisoning, drowning, burns, and falls. Each year, about 180,000 young people end up in emergency rooms due to alcohol problems. These numbers highlight why it is critical to reduce teen access to alcohol.

The Federal Trade Commission’s We Don’t Serve Teens campaign focuses on where teens most often get alcohol. Research shows that the majority of underage drinkers do not buy it themselves. Instead, they receive it from friends or family members or take it from a home without permission. By addressing these “social sources,” the campaign aims to cut off the easiest routes teens have to alcohol and reduce the risks tied to early drinking.

Communities, organizations, and individuals all play a role in this effort. Local coalitions can bring together law enforcement, schools, businesses, media, and service groups to spread the message. Free campaign materials, including posters, PSAs, and graphics, are available on DontServeTeens.gov. These can be used in schools, stores, libraries, houses of worship, and at community events to reinforce the importance of following the law and keeping alcohol out of teens’ hands.

Media engagement is another powerful tool. Community groups are encouraged to send letters to editors, op-eds, or press releases to highlight the issue. Radio and television stations can air short announcements that share clear facts, such as that 70 percent of teens who drink get alcohol from family or friends. Public service announcements, billboard space, and local news stories can all help shift community norms and remind adults that providing alcohol to teens is unsafe, illegal, and irresponsible.

Ultimately, the success of We Don’t Serve Teens depends on consistent community involvement. Whether it is parents pledging not to serve alcohol, retailers displaying awareness materials, or schools hosting forums, each step strengthens the protection of young people. The campaign makes it simple by offering free resources and guidance. Reducing teen drinking is not just about enforcing a law; it is about preventing harm and creating safer environments for youth.

For more information and materials, visit DontServeTeens.gov (USA, August 2025)