Slovenia’s National Institute of Public Health is running a media campaign titled “Nazdravi življenju brez alkohola” (Toast to life without alcohol) to challenge common myths and so-called “folk wisdom” about drinking. In Slovenia’s “wet culture,” alcohol is easily available, widely consumed, and deeply embedded in both daily life and celebrations. Many people feel they need an excuse not to drink, and common reasons given for drinking range from digestion, good company, and relaxation to supposed health benefits. The campaign points out that such beliefs are not supported by science.

These myths include claims that red wine is good for the blood, that a shot of spirits helps cure a cold, and that beer aids recovery after exercise or protects against prostate cancer. Scientific evidence shows these claims to be false. In fact, alcohol can harm the heart, damage various organs, weaken immunity, and increase the risk of infection. Even small amounts can disrupt sleep and affect mood, concentration, and safety, contributing to accidents and conflicts.

The campaign emphasizes that harm from alcohol is not limited to addiction or heavy drinking. Short-term effects like poor sleep, mood swings, and weakened immunity may appear even in people who drink occasionally or less than others. Long-term risks develop silently, and the absence of visible harm today does not mean problems will not emerge later. The message is clear: even low levels of alcohol can be harmful, and there are healthy, fulfilling alternatives to drinking.

Through “Nazdravi življenju brez alkohola,” the National Institute for Public Health aims to open space for reflection, encouraging individuals to consider how their drinking affects them. The campaign also highlights that free support is available for those who wish to reduce or quit alcohol. The underlying reminder is that not all “old wisdom” is worth keeping – some beliefs need a closer look.

More information, including resources and professional help, is provided on the SOPA website www.sopa.si (Slovenia, 2025)