Enjoy summer – without relying on alcohol
The German federal campaign “Alkohol? Kenn dein Limit.”, led by the BZgA since 2009, frames alcohol in summer not as a given, but as a choice. In its recent “Alkohol im Sommer – gehört das dazu?” feature (published June 2, 2025), the campaign asks why so many feel alcohol belongs to warm nights and gatherings—and points out that the only real thing missing without it is often the next-day hangover. Its message is clear: summer fun isn’t in the drink, it’s in the people.

Smart alternatives, healthier summer
The campaign encourages exploring alcohol‑free options—from fruit‑spiked water and cool iced coffee to smoothies and alcohol‑free beer. Those alternatives don’t dehydrate you or harm your circulation on hot days. Alcohol, especially combined with heat, can lead to serious risks—from fainting to heatstroke or worst, particularly for older adults. Equipped with recipes, self‑tests, and practical tips, the campaign helps people stay cool, hydrated, and alert all through summer.

Stand firm in social settings
“Alkohol? Kenn dein Limit.” also tackles social pressure. They encourage confidently saying “No thanks” when drinking seems expected—and leaning in to friends who enjoy low‑ or non‑alcoholic drinks. The campaign supports such decisions with youth‑friendly materials, interactive tools like the “Drink Check”, and authentic tone across TikTok, Instagram, YouTube and Web platforms, ensuring information stays honest, approachable, and engaging — not moralistic.

Find more from Alkohol? Kenn dein Limit. (Germany, June 2025)