The DeathTrip campaign is a long-running traffic safety initiative in Norway, engaging youth in creative competition to address the dangers of intoxicated driving. This year’s final, held at Klingenberg cinema in Oslo, brought together 13 groups who outperformed more than 1,000 other students from across the country. The atmosphere was vibrant as each team presented their campaign, aiming to impress both a packed audience and a jury made up of traffic safety experts, media professionals, and their peers.

The main prize for Best Overall Campaign, worth 30,000 NOK, went to the team from Elvebakken upper secondary school with their entry, “You might forget yesterday, but it never leaves you.” Their campaign stood out for its emotional storytelling and surprising twist, resonating with the jury. Meanwhile, second place and the public’s favorite award, chosen by over 1,000 votes, went to “Life is not a game,” created by students from Akademiet Ålesund. They walked away with a total of 25,000 NOK, proud of their double win.

Third place was claimed by students from Hvam upper secondary school for their campaign “How much are you willing to pay?” which took a creative angle comparing the price of a bus ticket with the real cost of drunk driving. In addition to the campaign entries, an interactive product category was introduced this year. The winning entry, “Drop drunk e-scootering,” came from Halden upper secondary school, highlighting the risks of riding e-scooters under the influence, a growing issue in urban areas.

The event was hosted by well-known influencer and comedian Oliver Bergset, who brought extra energy and connection to the young audience. Dance performances and audience participation rounded out the program, making it both fun and impactful. All of the campaigns from DeathTrip 2025 will be put to use in educational settings, on social media, and at conferences nationwide, further amplifying the voices of youth in traffic safety. The dedication, effort, and creativity shown by all participants are set to shape the future of traffic safety messaging in Norway.

Find more from Ung i trafikken (Norway, 2025)