“Vær grei, si nei” – a campaign against underage alcohol access in Norway

Vinmonopolet has a campaign urging people, especially those aged 18 to 25, to say no when younger friends or siblings ask them to buy alcohol. Under the slogan “Vær grei, si nei” (Be kind, say no), the campaign highlights how providing alcohol to minors not only puts them at risk but also places responsibility squarely on the buyer. It’s a reminder that saying yes in a weak moment can lead to regret and consequences you cannot control.

The campaign tackles both the emotional and legal dimensions of what’s known in Norwegian as “vennelanging” – buying alcohol for others, especially minors. While “hangover anxiety” after drinking is well known, this initiative draws attention to a different and more rational fear: not knowing what happened after giving someone underage access to alcohol. As the campaign notes, underage drinkers face higher risks of accidents, violence, unwanted sexual experiences, and social media exposure they might later regret.

Vinmonopolet’s data show that 8 out of 10 young people in Norway taste alcohol before turning 18, and it’s often older siblings or friends who supply it. Despite an overall decline in youth drinking, this continues to be a serious issue. The campaign emphasizes that adults have a role in shaping safe boundaries by refusing to act as providers. By refusing, you’re not only obeying the law but protecting someone’s health, safety, and dignity.

According to the Alcohol Act (§ 8-8), it is illegal to purchase alcoholic drinks over 22% ABV for anyone under 20, and any alcohol for those under 18. Vinmonopolet sees responsible alcohol sales as its core mission and works actively to prevent sales to minors every day. This campaign extends that responsibility into the broader community.

Learn more at vennelanging.no (Norway, 2025)