Occhio al tasso! (Watch the level!) is a new campaign from the City of Lugano, coordinated by its Divisione Socialità, aiming to inform, raise awareness, and prevent alcohol-related harm. At its core are two anthropomorphic characters, Sobrio and Sbronzo, who represent two opposite approaches to socializing. Sobrio embodies balance, awareness and responsible enjoyment, while Sbronzo represents an impulsive, disinhibited mindset that often leads to negative outcomes. The campaign reminds us that each night out, each drink, is a decision point with real consequences.

Rather than laying down rules, Occhio al tasso! invites honest reflection. The dynamic between Sobrio and Sbronzo highlights an inner tension many face – the desire for uninhibited fun versus the need to stay in control. By bringing these two characters to life, the campaign helps people recognize how their social habits impact both their own wellbeing and that of others around them. It reframes responsibility not as restriction, but as clarity and freedom of choice.

In a time where the boundaries between enjoyment and excess are increasingly blurred, this initiative stands out by promoting thoughtful, respectful behavior without judgment. Sobrio and Sbronzo aren’t just cartoon figures, they are tools for a wider dialogue on how we choose to live and connect. Occhio al tasso! calls on us to rediscover the pleasure of shared moments without regrets – through awareness, self-respect and genuine fun.

Find more from City of Lugano (Italy, June 2025)