“1000 dienas skaidrā” (“1000 days sober”) is a Latvian sobriety initiative launched in September 2022 by communication specialist Agris Starts. Motivated by his personal experience with alcohol consumption, Starts committed to abstaining from alcohol for 1000 consecutive days. This personal challenge evolved into a broader public campaign aimed at promoting sober living and raising awareness about alcohol-related issues in Latvia.

The project features weekly talk shows and podcasts, available on platforms like YouTube and Spotify, where Starts engages in conversations with health professionals, policymakers, and individuals sharing their sobriety journeys. These discussions cover topics such as alcohol’s impact on health, societal attitudes towards drinking, and personal stories of recovery. Beyond digital content, “1000 dienas skaidrā” actively participates in community outreach, including events at schools and festivals like Sarunu festivāls LAMPA, where they host the “skaidrā telts” (sober tent) to facilitate open discussions about sobriety.

On 20 May 2025, the Latvian sobriety initiative “1000 dienas skaidrā” (“1000 days sober”) reached its symbolic conclusion, marking the end of founder Agris Starts’ personal commitment to abstain from alcohol for 1000 consecutive days. To commemorate this milestone, a special event was held in Riga, bringing together supporters, collaborators, and individuals inspired by the project. The gathering featured reflections on the journey, discussions on the impact of the initiative, and conversations about the future of alcohol awareness in Latvia.

Throughout its duration, “1000 dienas skaidrā” evolved from a personal challenge into a broader movement, engaging the public through weekly talk shows, podcasts, and community events. The initiative fostered open dialogues about alcohol consumption, health, and societal norms, contributing to a growing awareness and understanding of sobriety. As the project concludes, its legacy continues to influence conversations around alcohol use and inspires ongoing efforts to promote healthy lifestyles in Latvian society.

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