SOBRsafe, a company specializing in next-generation alcohol detection technology, has outlined a strong trajectory for 2025 following a year of strategic growth and operational progress. Throughout 2024, SOBRsafe focused on expanding its reach through a series of high-impact marketing initiatives, including collaborations with LocalIQ and participation in key industry events. These efforts significantly boosted brand visibility and helped broaden its user base across 43 U.S. states and internationally in Canada, Australia, and New Zealand. By aligning marketing campaigns with awareness initiatives, such as Alcohol Awareness Month, the company effectively positioned its technology within both consumer and professional markets.

On the sales front, SOBRsafe saw early gains in 2025 with new orders for its SOBRsure wearable bands, including a rollout for airport staff and pilots beyond the U.S. Additionally, the company entered the family law market, targeting the substantial domestic monitoring segment. The appointment of a new Vice President of Sales and updates to their mobile platform further signal a commitment to expanding their market presence and streamlining user experience. Company leadership emphasized that strategic partnerships and improved technologies are driving momentum and reinforcing SOBRsafe’s role as a leader in alcohol monitoring.

Operational and financial updates reveal a company on solid footing. SOBRsafe completed important third-party validation tests and began supporting AI-based BAC equivalency testing, all while increasing staff to support growth in key departments. Financially, the company posted a 35% revenue increase and a reduction in both operating expenses and net losses compared to the previous year. With over $8 million in cash and no long-term debt, SOBRsafe enters 2025 in a strong financial position. Company executives remain confident in the road ahead, highlighting innovation and efficiency as central to their continued success.

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