The South Australian Government has relaunched the Don’t let meth take hold campaign to raise awareness about the serious harms of methamphetamine use. The campaign focuses on the damage meth can cause to both the brain and body, while also highlighting its impact on mental health. Research shows that people who use methamphetamine are twice as likely to suffer from depression. Following the success of its 2024 rollout—which led to increased help-seeking behaviour and a greater understanding of meth’s long-term harms—the campaign is once again aiming to engage the community and encourage support-seeking.

This initiative comes alongside the release of the South Australian Alcohol and Other Drug Strategy 2025–2030, which outlines a comprehensive plan to reduce the risks and harms associated with alcohol and other drugs. Developed by Preventive Health SA and South Australia Police, the Strategy was shaped through consultation with professionals, researchers, people with lived experience, and community stakeholders. It focuses on five key areas: health promotion and prevention, supply reduction, early intervention, treatment and support, and community engagement.

The Strategy also includes targeted actions to support vulnerable and priority populations who are more at risk of experiencing alcohol and drug-related harms. There is a strong emphasis on addressing the connection between substance use and domestic, family, and sexual violence. Collaboration will continue with the Department for Education and the Women’s and Children’s Health Network to develop education programs for parents and youth, including messaging on alcohol use during pregnancy and the dangers of supplying alcohol to young people.

In addition to education and prevention, the Government is expanding access to treatment. A new 12-bed residential rehabilitation unit will be built in northern Adelaide, complementing existing facilities in Mount Gambier, Glenelg, and Port Augusta. These units offer structured, long-term care in a safe and substance-free environment, helping people address their dependence through counselling and skill-building. The Government has committed $25.1 million to improving rehab and detox services across the state, while also supporting local governments and law enforcement efforts to reduce drug supply and promote healthier communities.

Find more from Know Your Options (Australia, April 2025)