Mothers Against Drunk Driving (MADD) and Uber have launched a new campaign for Alcohol Awareness Month that focuses on preventing impaired driving and saving lives. The collaboration brings together MADD’s advocacy legacy with Uber’s broad technological reach, encouraging people to plan ahead and avoid driving under the influence. With the slogan “Don’t drive impaired—plan a ride home in advance,” the campaign aims to turn awareness into action by promoting safer choices through accessible transportation.

At the heart of the campaign are short videos that tell emotional, real-life stories highlighting the impact of choosing not to drive impaired. One ad shows a father’s relief when his daughter, after a night out, sends her Uber location instead of getting behind the wheel. Another contrasts that outcome with the devastating consequences of driving impaired. These videos will be shown in Colorado, Georgia, New Jersey, Pennsylvania, and Washington, D.C., aiming to reach millions through digital platforms and social media.

The statistics behind the campaign are sobering. In the U.S., someone is killed or injured in an impaired driving crash every 78 seconds. Two out of three people will be impacted by such crashes in their lifetime. Yet research also shows that ridesharing has reduced alcohol-related crashes by over 5% nationwide. Uber’s platform, with more than 7 million drivers globally, offers a proven and widely available solution to this public health issue.

To further support the initiative, Uber is matching all donations to MADD up to $25,000 during April. These funds will help sustain MADD’s victim support services, which are available 24/7 at no cost. As Jill Hazelbaker of Uber said, “If you’re planning a night out and might be drinking, the choice should be simple: take an Uber home.” Together, MADD and Uber are making that choice easier—and potentially life-saving—for thousands across the country.

Find more from MADD (USA, April 2025)