Have you ever stopped to think about why we drink? The Big Drink Rethink podcast, hosted by alcohol mindset coach Anna Donaghey, encourages us to do just that. With a non-judgmental approach, Anna explores how our drinking culture is evolving and challenges us to make more informed choices about alcohol. Through engaging conversations with experts and those reshaping the way we think about drinking, the podcast invites listeners to reflect on their own habits and beliefs.

In the latest episode, The Gendered World of Alcohol Marketing, Anna speaks with Professor Carol Emslie, a leading researcher on gender and alcohol, about how alcohol marketing is carefully crafted to target different genders. From the rise of pink drinks to the sponsorship of major sporting events, they discuss how brands use emotional connections and social trends to influence drinking behaviors. The episode highlights the hidden ways alcohol is marketed to women, including its link to relaxation, motherhood, and even causes like International Women’s Day. The discussion also brings attention to the #DontPinkMyDrink campaign, which exposes the ways alcohol companies cynically target women.

This eye-opening conversation sheds light on how deeply embedded alcohol marketing is in our lives and challenges us to rethink the messages we receive. Whether you’re questioning your own drinking habits or simply curious about the influence of alcohol in society, this episode is a must-listen. Tune in to The Big Drink Rethink and join the conversation on making drinking an informed choice.

Find more about the Big Drink Rethink podcast (UK, March 2025)