The Government of New Brunswick has released a series of videos highlighting the updated Canadian Guidance on Alcohol and Health, which reflects the latest scientific understanding of alcohol’s effects on health. The evidence is now clearer than ever: even low levels of alcohol consumption increase the risk of several health conditions, including seven types of cancer. While past beliefs suggested moderate alcohol consumption might benefit heart health, the current research is more uncertain, and higher consumption is clearly linked to heart disease, high blood pressure, and other risks. The key message is simple—less is better.

Beyond individual health risks, the videos also highlight alcohol’s broader impact on society. Alcohol-related harms place significant pressure on public systems, from healthcare to law enforcement. In 2020 alone, alcohol-related health care needs affected tens of thousands of people in New Brunswick, contributing to approximately 400 deaths. The financial burden is substantial, with alcohol-related costs surpassing 400 million dollars in the province—far exceeding any revenue generated from alcohol sales. These figures reinforce that reducing alcohol consumption benefits not only personal well-being but also public health and economic stability.

For those who want to cut back but find it challenging, the videos also emphasize the importance of seeking support. Resources such as Bridge the Gap and New Brunswick’s Addictions and Mental Health Services offer non-judgmental guidance and referrals. By understanding the risks and making informed choices, individuals can take steps to protect their health while also reducing the societal burden of alcohol-related harms.

Find more from Government of New Brunswick (Canada, March 2025)