Reducing alcohol-related harms is a key health priority in Prince Edward Island, where excessive drinking is linked to a wide range of health risks, including cancer, liver disease, and cardiovascular issues. In 2019, nearly one in five Islanders exceeded Canada’s low-risk drinking guidelines, contributing to significant health and economic burdens. Alcohol-related harms account for $131 million annually in PEI, including healthcare and criminal justice costs, and lead to almost 7,000 emergency room visits and 135 deaths each year.

The “Less Is Best” campaign, launched by the Chief Public Health Office in November 2023, encourages Islanders to reflect on their drinking habits and make informed choices. Based on the updated Canadian Guidance on Alcohol and Health, the campaign emphasizes that any reduction in alcohol use can have immediate and long-term health benefits. Through educational materials, including posters and tent cards in public spaces, the campaign fosters awareness and encourages open discussions about alcohol’s risks.

Making small, conscious choices can significantly lower alcohol-related health risks. Whether it’s setting personal limits, alternating drinks with water, or choosing alcohol-free days, every step counts. The campaign’s message is simple: “Less is best.” By reducing alcohol consumption, individuals can protect their health and well-being while fostering a safer, healthier community.

Find more from Live Well PEI (Canada, 2023-2025)