Barnsley Metropolitan Borough Council has launched an impactful new campaign to address alcohol-related harms and promote healthier lifestyles. Alcohol misuse and dependency can have serious consequences, affecting individuals, families, and entire communities. Recognizing these challenges, the campaign focuses on raising awareness about the hidden risks of alcohol consumption while encouraging open conversations and breaking down stigma around problematic drinking.

A key feature of the campaign is a series of heartfelt short videos where local residents share their personal experiences with alcohol. These stories offer unique insights into the struggles, realizations, and positive transformations that come with rethinking drinking habits. From the cultural pressures to drink to the health and emotional benefits of cutting back, these interviews aim to inspire and resonate with viewers.

The campaign also highlights the importance of understanding alcohol units and staying within the UK’s recommended weekly guideline of 14 units. Tools like the Alcohol Change unit calculator are shared to help people make informed choices about their drinking. By combining personal stories with practical resources, Barnsley Council’s campaign is fostering a healthier dialogue about alcohol and empowering individuals to make positive changes.

Find more from Barnsley Metropolitan Borough Council (UK, January 2025)