The Winnipeg Police Service (WPS) has launched its latest #DontDriveHigh campaign, running from January through March. This Roadwatch initiative, in collaboration with Manitoba Public Insurance, focuses on combating drug-impaired driving, particularly cannabis impairment, which is the second-leading cause of impaired driving offences in Winnipeg after alcohol. Last year’s enforcement efforts revealed a troubling trend: 43% of oral fluid tests conducted during traffic stops were positive for cannabis. The WPS is taking decisive action to address these risks through a combination of enforcement and public education.

This year’s campaign emphasizes the unique dangers posed by cannabis edibles, such as gummies, oils, and baked goods. Unlike inhaled cannabis, the effects of edibles can take hours to peak and may linger for up to 12 hours, posing significant risks for drivers. With the sale of cannabis edibles doubling in Manitoba since legalization in 2018, this education effort comes at a critical time. Motorists are urged to understand the delayed and prolonged effects of edibles and to avoid driving for at least 12 hours after consumption.

The WPS highlights that enforcement is only part of the solution; education and prevention are key to creating long-term road safety. By raising awareness of the risks associated with drug-impaired driving, they hope to spark conversations within households, particularly among new and young drivers. This initiative underscores the shared responsibility of all road users to make safe choices and contribute to a safer community.

Impaired driving is not just a seasonal concern. Building on the success of their December Checkstop program, the WPS reminds motorists that safety on the roads is a year-round priority. With funding from Manitoba Public Insurance and the provincial government, the #DontDriveHigh campaign reflects a strong commitment to addressing the challenges posed by cannabis legalization and fostering a culture of responsible driving in Winnipeg.

Find more from Winnipeg Police Service (Canada, January 2025)